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following MTSU faculty contribute to the Office of Consumer
Research at MTSU.
Dr.
Timothy R. Graeff
Director of Consumer Research
Timothy
R. Graeff, who received his Ph.D. in marketing from Penn State
University, is Professor of Marketing and Director of the
Office of Consumer Research at Middle Tennessee State University
in Murfreesboro, Tennessee. He has taught marketing research
since 1992 and has received the Middle Tennessee State University
Outstanding Teacher Award, Distinguished Research Award, and
Outstanding Public Service Award. He was also awarded the
MTSU Jennings Jones College of Business Outstanding Faculty
Award in 1993. Along with his publications in leading marketing
journals, he has given many presentations at national and
international marketing conferences. In addition to his writings,
he also serves on the editorial review board of Marketing
Education Review and Psychology & Marketing. Dr. Graeff
can be reached by phone at (615) 898-5124 or by e-mail at
tgraeff@mtsu.edu.
Dr.
Don Roy
Sports Marketing Studies Coordinator
Dr. Don Roy, Assistant Professor of Marketing, teaches courses
in Promotion, Sports Marketing, and Product Management. Dr.
Roy's research interests include corporate sports sponsorship,
consumer behavior in sports, and cause-related marketing.
He has collaborated with the Office of Consumer Research on
projects for the Tennessee Titans, Nashville Sounds, and Nashville
Superspeedway. Dr. Roy can be reached by phone at (615) 904-8564
or by e-mail at droy@mtsu.edu.
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