The Sports Affinity Survey measures familiarity and liking of different sports leagues and teams. For each league and team, respondents to the survey were asked if they were familiar with the league/team and then asked if the league/team is one of their favorites. The Familiarity Score for each league reflects the percentage of those persons sampled who indicated they were familiar with a particular league or team. The Affinity Score for each league and team was calculated as the percentage of people who were familiar with a league or team and rated it as one of their favorites. The Sports Affinity Survey included questions about both professional and collegiate leagues and teams. The 14 leagues in the survey consisted of 11 professional leagues and 3 collegiate leagues, while the 13 teams in the survey consisted of five professional teams and eight collegiate teams considered to be of interest to area residents.