ADV 3020 Survey of Advertising.
Three credits. Overview of advertising principles and practices, including the role of advertising in society and the marketplace, consumer behavior, advertising media, budgeting and planning, and the creation and production of advertising messages.

ADV 3480 Advertising Media Planning.
Three credits. Prerequisites: admission to candidacy. Planning, implementation and evaluation of media objectives and strategy in advertising, including media characteristics and limitations, budgeting, and evaluation of media strategies.

ADV 4160 Advertising Copywriting.
Three credits. Prerequisites: admission to candidacy. Advanced techniques and skills in the writing and design of advertising messages, emphasizing print and electronic media. Lab required.

ADV 4170 Advertising Campaigns.
Three credits. Prerequisites: admission to candidacy; ADV 3480 and 4160, or permission of instructor. Planning, designing, and executing all phases of a complete advertising campaign. An opportunity for advanced students to synthesize and apply skills from previous courses.

ADV 4230 Advertising Management.
Three credits. Prerequisites: admission to candidacy; ADV 3480 and 4160 or permission of instructor and junior standing. Problems, decisions and decision-making processes of advertising managers. Emphasis on decision making across functional areas of advertising process.