Edd Applegate Mass Comm 229C 615.898.2607 eapplegate@mtsu.edu

Edd Applegate, professor of advertising, teaches Advertising Campaigns, Advertising Copywriting, Advertising Management, and other courses. He has written several books on advertising, including Cases in Advertising & Marketing Management: Real Situations for Tomorrow's Managers (with Art Johnsen), Strategic Copywriting: How to Create Effective Advertising, and Personality and Products: A Historical Perspective on Advertising in America, among others. He contributed to and edited The Ad Men and Women: A Biographical Dictionary of Advertising. He co-edited and contributed to two volumes in the Dictionary of Literary Biography series. He has written more than 80 chapters and entries for other books and encyclopedias. His research has appeared in ASJMC INSIGHTS, Feedback, JACA: Journal of the Association for Communication Administration, Journal of Advertising Education, Journalism and Mass Communication Educator, Journalism Studies, Public Relations Quarterly, and other journals.

Other research has been presented at academic conferences and published in proceedings, including those published by the American Academy of Advertising, the Marketing Management Association, the International Academy of Business Disciplines, and other academic associations. He has received grants and fellowships from the Freedom Forum Media Studies Center, Gannett Foundation, American Association of Advertising Agencies, American Press Institute, and other organizations. He received his doctorate in mass communications and higher education from Oklahoma State University.

John Bodle Mass Comm 112A 615.898.5871 jbodle@mtsu.edu

John Bodle, professor of advertising, teaches courses in creative advertising and other journalism specialties. He holds degrees from San Jose State University and Ohio University. Dr. Bodle worked three years as director of information for a public relations firm and published weekly newspapers for nine years in northern California and southern Oregon. He has sold advertising space, designed ads and newspaper pages, written news articles, operated an offset press and managed personnel. He has won awards for his writing and photography.

Dr. Bodle has presented papers to academic conferences and has had articles published in Journalism Educator and Journalism Quarterly. He has also written for Newspaper Research Journal and College Media Review, and he is the past head of the Media Managment and Economics Division of AEJMC. Curriculum Vitae (PDF: 196 KB / 26 pages)

Tricia Farwell Mass Comm 271C 615.898.2987 tfarwell@mtsu.edu

Dr. Tricia M. Farwell, assistant professor of advertising, joined the School of Journalism in 2008 to teach media writing, advertising campaigns, public relations principles and related courses. She is the current research co-chair of the Critical and Cultural Studies Division of the Association for Education in Journalism and Mass Communication (AEJMC) and co-secretary of the Entertainment and Sports Section for the Public Relations Society of America (PRSA). Dr. Farwell holds a bachelor of arts degree, concurrent master’s degrees and a Ph.D. from Arizona State University. Professionally, she has worked in small corporate communications for more than 17 years.

Prior to arriving at MTSU, Dr. Farwell taught public relations at Arizona State University and advertising and public relations at Morehead State University. Research interests include product placement, branded entertainment, media depictions of practitioners in advertising and public relations and impact of technology in advertising and public relations. She has presented her research at several conferences including the Hawaii International Conference on Arts and Humanities and the Midwest Popular Culture Association. Her book reviews have appeared in Journal of Advertising Education and Journalism and Mass Communication Quarterly. Additionally, Dr Farwell has authored the book Love and Death in Edith Wharton’s Fiction.