Required Courses
After being admitted to candidacy in the Advertising sequence, a student must meet the following requirements:
FOUNDATIONS (6 credits)
JOUR 1020 American Media and Social Institutions
JOUR 3650 Free Expression, Mass Media and the American Public
WRITING/DESIGN (12 credits)
Writing
JOUR 2710 Media Writing
ADV 4160 Advertising Copywriting
PR 3360 Public Relations Communication
Design
Choose one:
PR 3380 Public Relations Publications
GRAF 2950 Microcomputer Design for Media
CONCEPTUAL TOPICS (12 credits)
ADV 3020 Survey of Advertising
Choose two:
GRAF 2010 Media Design and Visual Language
JOUR 3510 Media History and American Culture
JOUR 4250 Mass Media Law
JOUR 4210 Mass Communication and Society
JOUR 4660 Mass Media Research
JOUR 4780 Media and Markets
JOUR 4790 Global News and World Media Cultures
JOUR 4850 Ethics and Mass Communication
PROFESSIONAL TOPICS (6 credits)
Choose two:
ADV 3480 Advertising Media Planning
ADV 4230 Advertising Management
Or Upper Division Elective with Advisor's Permission
SPECIAL/SENIOR TOPICS (3 credits)
ADV 4170 Advertising Campaigns
PRACTICUM/INTERNSHIP or UPPER-DIVISION ELECTIVE (1-3 credits)
JOUR 3580 Practicum
JOUR 4000 Internship
Journalism upper-division elective
Total hours in the College: 37-39