COURSE DESCRIPTIONS

GRAF 2010 Media Design and Visual Language
Three credits. Overview of concepts for effective visual communication; the role of visual elements and design practices in a cultural, historical and political context; basic typography and design, electronic composition and reproduction, and technological aspects of design and production.

GRAF 2950 Media Design Applications
Three credits. Introduction to industry-standard software applications used for print, Web and electronic publication; overview of publication procedures, hardware and components; discussion of typography and design concepts as they relate to visual communication.

GRAF 3910 Basic Media Design
Three credits. Prerequisites: admission to candidacy; JOUR 2710, GRAF 2010 and GRAF 2950. Design process and production methods for print, Web and electronic publication; in-depth analysis of typography, photography, information graphics and illustration; journalism ethics and copywrite issues relating to visual communication.

GRAF 4010 Publication Design
Three credits. Prerequisites: admission to candidacy; GRAF 3910. Principles and practices of publication design and production with emphasis on newsletters, magazines, newspapers and contemporary formats; use of traditional and electronic information services as a resource; selection and use of photographs and illustration for publication; preparation of design for print and electronic publication.

GRAF 4180 Advanced Media Design
Three credits. Prerequisites: admission to candidacy; GRAF 4010. Application of contemporary graphic design technologies for solving visual problems in print and electronic media. Creative strategies in media design and design copywriting; cooperative and collaborative design projects; legal aspects of media graphics; color reproduction and evaluation of design performance standards.