|
Course Descriptions
PR 3040 Public Relations Principles.
Three credits. Introduction to the practice of public relations, including its fundamental concepts and theories, historical development and current issues.
PR 3360 Public Relations Communications.
Three credits. Prerequisite: admission to candidacy. Techniques of creating and writing, including the planning and development of corporate messages.
PR 3380 Public Relations Publications.
Three credits. Prerequisites: admission to candidacy; JOUR 2210 and PR 2400. Effective print-design techniques with emphasis on organizational publications.
PR 3400 Case Studies in Public Relations.
Three credits. Prerequisite: admission to candidacy. Practical methods of handling problems in public relations, with emphasis on fact finding, planning, promotion and evaluating.
PR 4740 Public Relations Campaigns.
Three credits. Prerequisites: admission to candidacy; PR 3360; PR 3380 or GRAF 3950. Researching and planning public relations campaigns. An opportunity for senior-level students to synthesize and apply knowledge and skills from previous courses.
School of Journalism | MTSU Main Page
Advertising | Newspaper/Magazine | Media Design | Public Relations
Faculty | Course Descriptions | Graduation Requirements | Scholarships
|