Applied Promotional Strategy - MKT 417
Marketing 417 is designed to give the student hands on experience that supplements the MKT 385 (Promotions) course. Applied Promotions encompasses a number of interesting topic areas including: Internet Marketing and WEB page design, Public Relations Management and Sales Promotions. The course is structured around introducing the student to new topics within the field of promotions and then developing practical skills to supplement their existing knowledge base.
This week - You should download the slides for Internet Marketing.
Reference Sources of Interest