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A 30-second commercial spot during Super Bowl XXXVII will cost approximately $2.1 million, more than doubling in the last 10 years, says Dr. Don Roy, sports marketing expert. Yet, audience size has decreased during the same period. So why spend all that money advertising? "The Super Bowl is a unique advertising opportunity--it is the one day of the year when many consumers look forward to commercials because ... they are so entertaining," he says. "An opportunity to reach viewers while they are in a favorable mood ... is worth the price of commercial time." Contact Roy at 615-904-8564. Two issues emerge from one company owning several media outlets in the same community--control of message and the appearance of control of message, explains Dr. Larry Burriss, media expert. "Concentration of ownership certainly has the potential to interfere with [freedom of expression]. However, if one owner does allow all voices to be heard, there will still be a public perception that the messages (songs, news, movies, TV, radio) are being controlled." That perception can be harmful because it impedes media's credibility and may discourage others from sharing differing perspectives, he adds. Contact Burriss at 615-898-2983. Who will President George W. Bush recognize as heroes during this year's State of the Union Address? asks Dr. John Vile, political science chair and author of a new manuscript titled "Heroes All Around Us: Biographies of the Extraordinary Citizens Recognized in Televised Speeches from Ronald Reagan through George W. Bush." Reagan began a new tradition of introducing citizen heroes in his 1982 State of the Union Address. Vile says he may have done so to buoy national optimism. Viles writes about the 55 people so honored to date--and wonders who will be added to the list this year. "In his 2002 address, Bush widened the field of potential honorees by including government officials of foreign allies," he notes. Contact Vile at 615-898-2596. |
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