The Department of RadioTelevision/Photography, as an administrative unit within the College of Mass Communication, is pedagogically prepared to deliver this Concentration. This Concentration will provide students with global awareness of new media from societal, political, and economic perspectives; will allow experiences in media design and content creation; will foster aesthetic discrimination; and will empower the student with employable skills across many New Media areas.
This Concentration is another choice within the Bachelor of Science in Mass Communication and the Department of Radio Television/Photography. The College of Business and the Departments of Art and Computer Science are cooperating in the creation of this Concentration.
The rationale for this Concentration is clear, as the use of Digital Media is expanding in the areas of information, entertainment, and education. We must be able to provide study and instruction in the uses of digital media forms and in their construction and design, and we must be able to research and educate ourselves and our students not only on the development of new media tools but also upon their impact on audiences.
Curriculum Component
|
Hours Required
|
|
|
| a. General Education |
42 |
| b. Major Field Core |
33-34 |
| c. Concentrations |
15 |
| d. Guided Electives |
0 |
| e. General Electives |
5-6 |
| f. Required Minors (2) |
36 |
| g. Total Hours |
132 |
2. Description of Curriculum
(a) General Education
General Education Requirements remain as outlined in the General Studies section of the 1999-2001 MTSU catalogue. For this concentration, the following is required:
JOUR/RaTV 221-Understanding Media (Does not count in major hours)
(b) Major Core Required
Course Title
|
Credit Hours
|
| RATV 250 Survey of New Media Communication |
3 |
| Art 161 2D Design |
3 |
|
|
| Legal/Ethical Competency (choose one from the five selections below) |
2-3 |
|
|
| CSCI 324 Social, Ethical and Legal Aspects of Computing |
|
| RI 370 Copyright Law |
|
| PHOT 419 Ethics and Law for Visual Communicators |
|
| MC 420 Media Law |
|
| JOUR 365 Free Expression, Mass Media and the American Public |
|
|
|
| Media Writing Competency (choose one from the three selections below) |
3 |
|
|
| JOUR 271 Media Writing |
|
| JOUR/RATV 3xx Writing for Digital Media |
|
| RATV 302 Writing for Electronic Media |
|
|
|
| RATV 312 Sight Sound and Motion |
3 |
| JOUR/RATV 345 Media and Messages |
3 |
|
|
| Management/Marketing Requirement (choose one from the two selections below) |
3 |
|
|
| MGMT 361 Principles of Management |
|
| MKT 382 Principles of Marketing |
|
|
|
| Computer Science Requirement |
3 |
|
|
| CSCI 115 Computer Orientation |
|
|
|
| JOUR/RATV 444 Problems in New Media
or |
3-6 |
| RATV 400B Internship |
3 |
Total Hours in Core
|
33-34
|
(c) Concentrations
Students may choose a maximum of 15 hours from one of the four concentrations below to complete a major of 42 hours.
Concentration A
|
| MGMT 365 New Ventures |
| MKTG 384 Personal Selling |
| MKTG 385 Promotion |
| MKTG 390 Direct Marketing & E-Commerce |
| MKTG 392 Entertainment Marketing |
| MKTG 396 Marketing Channels |
| MKTG 480 Sales Management |
| MKTG 485 Advanced Selling |
| MKTG 417 Applied Promotional Strategy |
Concentration B
|
| CSCI 117 Computer Science 1 |
| CSCI 217 Computer Science II |
| CSCI 303J Computer Languages-Java |
| CSCI 303U Computer Languages Unix |
| CSCI 303V Computer Languages Visual Basic |
| CSCI 311 Data Structures |
| CSCI 316 Intermediate Assembly Language |
| CSCI 325 Operating Systems |
| CSCI 425 Computer Graphics |
| CSCI 490 Selected Topics C.G.I. |
Concentration C
|
| PR 336 Public Relations Communication |
| PR 338 Public Relations Publications |
| PR 474 Public Relations Campaigns |
| ADV 348 Advertising Media Planning |
| ADV 416 Advertising Copywriting |
| ADV 417 Advertising Campaigns |
| RaTV 443 Elecronic Media Management |
| RaTV 421 Media And Society |
| JOUR 485 Ethics And Mass Communication |
| RaTV 406 Digital Photo Journalism |
| RaTV 422 Advanced Digital Photo Journalism |
| RI 303 Intermediate Recording Studio |
| RI 420 Applied Digital Audio |
Concentration D
|
| GRAF 301 Media Design |
| GRAF 395 Basic Media Design |
| PHOT 320 Digital Imaging in Photography |
| ART 393 Multimedia Design |
| ART 439 Multimedia Authoring 1 |
| ART 440 Multimedia Authoring 2 |
| RaTV 330 Introduction to Digital Animation |
| RaTV 313 TV Production |
| RaTV 491 Advanced Production Seminar Non linear Editing |
| RaTV 460 Electronic Multimedia Production |
| RI 301 Audio for Media |
(d) General Electives
General Electives 5-6 hours
(e) Required Minors
Two minors are required. One must be in either the Colleges of Business or Mass Communication, or the Departments of Art or Computer Science. Students choosing the Business Concentration may NOT minor in Business. Students choosing the Computer Science concentration may NOT minor in Computer Science. Students choosing either the Content or Technical/Design concentrations may NOT minor in Mass Communication.
One of the two minors must be in a Liberal Arts area in accordance with ACEJMC accreditation requirements.
Minors must follow stated catalog requirements.
3. Typical Program of Study
Freshman Year
Courses
|
Hours
|
|
|
| General Studies |
26 |
| Major |
3 |
| Minor(s) |
0 |
| General Elective |
3 |
|
|
Total
|
32
|
Sophomore Year
Courses
|
Hours
|
|
|
| General Studies |
16 |
| Major |
12 |
| Minor 1 |
3 |
| Minor 2 |
3 |
| General Elective |
3 |
|
|
Total
|
35
|
Junior Year
Courses
|
Hours
|
|
|
| Major Core |
12 |
| Minor 1 |
9 |
| Minor 2 |
6 |
| General Electives |
6 |
|
|
Total
|
32
|
Senior Year
Courses
|
Hours
|
|
|
| Major |
15 |
| Minor 1 |
6 |
| Minor 2 |
9 |
| Electives |
3 |
|
|
Total
|
33
|
Total number of credit hours 132
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