The brain prioritizes by value, meaning, and usefulness

Brain poorly designed for textbook memory

Semantic memory(academic and profession knowledge) ideas facts, typical exam questions,etc Weakest of retrieval systems

We need to find ways to make information relevant

Anytime a person's emotions are engaged they are more likely to form a deeper imprint of the event. Excitement, humor, celebration suspense, fear, surprise and other strong emotion stimulates the production of adrenaline while also activating the amygdala.