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• Do not use all upper-case headings. Capitalize only the first word and proper nouns.

• The normal reading eye span is only three inches. When adding blocks of text to your site, try to keep the column width of the text to a comfortable reading span.

• Be consistent in the layout and use of type faces and headings.

  Page Length

  In general, longer documents are:

• Easier to maintain (they are all in one piece, with fewer links).
• More like the structure of their paper counterparts (not chopped up).
• Much easier for users to download and print.

  In general, you should favor shorter Web pages for:

• Home pages, and menu or navigation pages elsewhere in your site.
• Documents to be browsed and read online.
• Pages with very large graphics.

  For more information about page length see: Yale Style Manual